Blackline Design Studio
Branding, Logo Design, Pattern Design, Identity Design, Web and Social Graphics, Merch
About the Client
BlackLine is a design studio specializing in branding, art direction, and print design. the studio crafts cohesive brand identities through a human centered focus. They communicate stories with clarity and impact, ensuring that every visual element aligns with client goals.
Project Goal
Design a brand and additional web graphics that will establish the company as fearless and bold, determined to reach innovation and client goals
The Blackline logo solution combines a modern, rounded sans-serif typeface with a distinctive circular mark, creating a balance between approachability and professionalism. The “O” within the mark adds a sense of continuity and completeness, while its alignment with the “L” visually reinforces the firm name.
This project places Blackline as a modern, forward-thinking design studio that brings a human touch to every project. The approach is future forward focusing on bringing a modern edge, showing that the studio is not afraid to be bold while remaining accessible and thoughtful.