Renova Gin
Branding, Logo Design, Label Design, Poster Design, Billboard Design
About the Client
Renova Gin is named after the Latin word “renovarent” which means renew, a play on words to celebrate the resilience of the gin spirit from it’s tumultuous history to the current artistic flavors that we see today. Renova Gin is not just a spirit but a community, comprised of dreamers, inventors and innovators who work everyday of their lives to move society forward just as gin has moved forward in history reaching artisan heights.
Project Goal
Create a brand illuminating the historical journey of gin, emphasizing its evolution from chaos to artistry by creating a bold logo design and additional brand elements to showcase Renova Gin as a symbol of artistic and creative expression.
The logo design utilizes a bold typeface to provide a modern feel while the abstract mark above was developed to portray the brand message of renewal and honoring gin’s history. To unify the entire logo design the manipulation of the type directly relates to the abstract mark.
The project positions Renova as a creative alcoholic beverage setting it apart from it’s competitors forged in history and established in renewal. The brand will attract individuals seeking new and creative flavors able to stand alone or elevate cocktails.